Being a passionate internet marketer, social media posting is vital to my business success. I don't claim to know it all but, I realize there are a bunch of uneducated marketers on various social media platforms that really push the grey area with their marketing tactics. For that very reason, I decided to write this blog post. Some social media rules can't be broken, some you can break and others you're pressing the grey area.
Social networking sites like Facebook and Twitter is shifting the way customers and businesses interact. People are joining and collaborating with each other at an amazing rate.
People are employing social media posting for personal reasons like sharing photos, and ideas with family and friends. While businesses are using it to promote their company and grow their audience.
The purpose of this article is to inform you how to properly engage with family and friends or promoting your business online.
Let's get started now! Here is a list of the 10 Shades of Grey for Social Media Posting Do's and Dont's
- Don't post anything on social media that you don't want your future boss, current client or potential customers to read. It says you're unprofessional.
- Provide value by creating a social media post that conveys joy and informs your audience. We already know life is hard and businesses has its ups and downs.
- Don't like your own post. It's weird and says I'm desperate. Liking your own post can potentially make your content surface again in the news feed, but people will notice you're reaching for engagement.
- Don't tag people or pages that's aren't relevant to your post. People and pages are tagged in Facebook updates receive notifications of being mentioned. It works for added attention to your content, but it's like someone just walking through your front door without knocking.
- Create a list so only certain people will see your post based on the topic you want to share with your audience. An awesome tactic to optimize your traffic for free and have the correct eyeballs looking at your content.
- Don't seize another company's hashtags. When you discover a company hashtag performing well. Don't jump on the hashtag train and devalue their brand. Be original with your company marketing.
- Compose your tweets in a word processing document so you can check grammar and spelling before sending it.
- Use Twitter lists. I love them, it allows you to create a specific niche and tailor your tweets to that list. As a business, you definitely want your message heard by the right prospects.
- Don't use all 140 characters. Give people room to retweet with a reply. If a person chooses to retweet your post they might want to add a personal note to your original tweet.
- Follow to unfollow is a social media tactic that makes no sense. The purpose of social media is to build up your followers and make connections. It's another sleazy tactic that may work in the short-term, but eventually, people will catch on that you are being a selfish marketer.
The world of digital marketing is still new to most people. The unwritten rules will always stand the test of time. Be real and authentic and you will find people ready to hear your message.
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I'm curious to hear about your experience with social media posting. Leave a comment at the TOP of this blog post. Which social media rule you follow or which one you break?
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