If you're not using these 8 ways to get prospects to buy from you. Your conversion rate will be low. So do you want to use marketing psychology to get prospects to buy from you? Great! You should! Do you know what people care about the most (get ready for this earthshaking revelation)… themselves! It's true, they care about what products will do for them, how it will make their lives better, happier and more fulfilling. I see people all the time with great looking ads they spend tons of money and tools to make their ads really pop, but it still doesn't resonate with their prospects. Why? It's because most Internet/Network marketers fail to do a proper market analysis. They fail to realize people are emotional buyers and then try to justify it with logic.
Just look around you. Look at today's magazine's ads, TV and radio commercials. You'll find that psychology plays a major role in our decision to buy. As marketers, we should know how people think… how people live, and be acquainted with the standards and customs affecting their everyday lives… We should fully know their needs and their wants and able to distinguish between the two. Using psychology in marketing you will acquire proved and tested information on how to sell to your prospects and hit there 8 foundational desires.
There are 8 influential desires that are responsible for more sales than all other human wants. Here's the breakdown of marketing psychology. Here they are. Learn them. Profit from them.
The Foundational 8
Human beings are programmed with the following eight desires:
- Survival, enjoyment of life, life extension.
- Enjoyment of food and beverages.
- Freedom from fear, pain, and danger.
- Sexual companionship
- Comfortable living conditions.
- To be superior, winning, keeping up with the Joneses.
- Care and protection of loved ones.
- Social approval
When you use marketing psychology you tap into sell power. You tap into what makes prospects tick! Let me ask you a question. Can you stop your desires to survive in a dangerous situation? Could you stop caring if your child spent the night at a stranger's house? If you have a sound mind the answer would obviously be NO. Smart marketers tap into these 8 foundational triggers and help guide their prospects into buying the product or services.
Psychology in marketing will dramatically improve your results, whether it is social media, ads, and content marketing. The Foundational 8 is biologically programmed in each of us. They are part of what make us human. Use these 8 human nature desires in your own promotions to gain an advantage in your next marketing campaign.
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